Privacy policy

Privacy Policy

This Privacy Policy explains how DSBND ECOMMERCE – FZCO, trading as Fireplaces Central, collects, uses, and protects your personal data.

DSBND ECOMMERCE – FZCO is a company registered in the United Arab Emirates under License No. 59305.

We supply customers located in the United Kingdom via approved logistics partners.

We respect your privacy and are committed to protecting your personal data in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) where applicable.

1. Data Controller

For the purposes of applicable data protection laws, the data controller is:

DSBND ECOMMERCE – FZCO
Unit 001 – 59305
IFZA Business Park
Dubai Digital Park
Dubai Silicon Oasis
Dubai
United Arab Emirates

Email: info@fireplacescentral.com

2. What This Policy Covers

This Privacy Policy explains:

  • What personal data we collect

  • How we collect it

  • How we use it

  • How long we retain it

  • Your rights regarding your data

3. What Is Personal Data?

Personal data means any information that can identify you directly or indirectly, including:

  • Name

  • Address

  • Email address

  • Telephone number

  • Payment information

  • Order details

  • Online identifiers

4. Your Rights

Where applicable under UK data protection law, you may have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion of your data

  • Restrict processing

  • Object to processing

  • Request data portability

  • Withdraw consent (where processing is based on consent)

To exercise any of these rights, contact:

sales@fireplacescentral.com

You may also lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your rights have been infringed.

5. What Personal Data We Collect

We may collect and process the following:

  • Full name

  • Billing and delivery address

  • Email address

  • Telephone number

  • Order details

  • Payment confirmation information

  • Business details (where applicable)

Payment data is processed securely via third-party payment providers. We do not store full card details.

6. Legal Basis for Processing

We process personal data on the following legal bases:

  • Contractual necessity – to process and deliver your order

  • Legal obligation – for tax, accounting, and fraud prevention

  • Legitimate interests – to operate and improve our business

  • Consent – for marketing communications (where required)

7. How We Use Your Data

We use personal data to:

  • Process and fulfil orders

  • Provide customer support

  • Manage returns and warranties

  • Prevent fraud

  • Comply with legal obligations

  • Improve our services

  • Send service-related communications

Marketing communications are sent only where lawful and you may opt out at any time.

8. Data Retention

We retain personal data only as long as necessary for:

  • Order fulfilment

  • Accounting and tax compliance

  • Warranty support

  • Legal and regulatory requirements

Transaction records may be retained for up to six years where required for accounting or legal purposes.

When no longer required, data is securely deleted or anonymised.

9. Data Security

We implement appropriate technical and organisational measures to protect personal data, including:

  • Secure hosting infrastructure

  • Encrypted payment processing

  • Restricted access controls

  • Fraud prevention monitoring

While we take reasonable steps to protect your data, no online transmission is completely secure.

10. Data Sharing

We may share your data with:

  • Payment processors (e.g., Stripe, PayPal, finance providers)

  • Delivery and logistics partners

  • IT and hosting providers

  • Professional advisers

  • Legal authorities where required by law

All third parties are required to handle personal data securely and lawfully.

11. International Transfers

As a UAE-registered business serving UK customers, personal data may be processed outside the United Kingdom.

Where data is transferred internationally, we implement appropriate safeguards to protect your information in accordance with applicable data protection laws.

12. Access Requests

You may request a copy of the personal data we hold about you by contacting:

sales@fireplacescentral.com

We will respond within the timeframe required by applicable law.

13. Contact

If you have any questions about this Privacy Policy or your personal data, please contact:

info@fireplacescentral.com

Postal Address:
DSBND ECOMMERCE – FZCO
Unit 001 – 59305
IFZA Business Park
Dubai Digital Park
Dubai Silicon Oasis
Dubai
United Arab Emirates

14. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.